TEDx : Hairdressers for TEDx

Spreading the word in salons.

Published On
May 21, 2012

Editor's Pick

Following on from last year's campaign, in which it enlisted cab drivers to talk about TED's ideas worth spreading, Ogilvy and Mather Buenos Aires has reached out to another group of great conversationalists. This time around, it's hairdressers.

To promote TEDx Buenos Aires to ordinary people, it enlisted 60 hair stylists to come to the talks, and then chat to their clients about them. TED reckons it reached over 7,500 people this way - seven times the audience of TEDx Buenos Aires.

Credits

Date
May 21, 2012
Agency:
Ogilvy & Mather-Buenos Aires
Brand:
TEDx
Client:
TEDx

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Project Type