You Can Only Pay for These Concert Tickets with Your Hair
Casa de la Amistad Finds Innovative Way to Get Wigs for Kids with Cancer
Published On
May 30, 2014
Editor's Pick
In Mexico, Ogilvy and Mather comes up with an innovative way to get the hair needed to make wigs for kids from low-income families that have cancer. They went to the one demographic with lots of people with very long hair -- rock music fans. The agency, working the Casa de la Amistad, created The Hairfest, a rock concert where the only way to get in was to pay with your hair.
Credits
- Date
- May 30, 2014
- Brand :
- Casa de la Amistad
- Client :
- Casa de la Amistad
- Agency :
- Ogilvy & Mather-Mexico
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Project Type