Christmas Ad Asks, 'Does Anything Beat a Bike?' (Spoiler: No, Nothing Beats a Bike!)

Spot From U.K. Cycle Retailer Halfords Stirs Up Memories

Published On
Oct 30, 2014

Editor's Pick

Kids feel the call of the open road and a pair of wheels in this Christmas spot for U.K. car accessories and bicycle retailer Halfords. Created by Mother London, it's the latest in a series of spots tapping into the country's passion for cycling. Here, the agency contrasts a post-holiday lull of discarded toys, too much chocolate and TV with the excitement generated by a neighbor riding a brand-new bike. The retailer aims to stir up memories among adults as well as conveying the freedom of cycling for kids; the tagline is "Does anything beat a bike?"

Credits

Date
Oct 30, 2014
Agency:
Mother-London
Brand:
Halfords
Client:
Halfords
Editor:
Dan Sherwen
Editing House:
Final Cut
Director, Photography:
Andre Chemetoff
Director:
Aoife McArdle
Production Company:
Somesuch
Sound Director:
750 MPH
Sound Engineer:
Sam Robson
Post Producer:
Finish

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