Fred and Wilma Switch Banks in Halifax's Latest Ad to Feature Classic Animations

U.K. Bank Again Works With The Mill to Recreate Classic Characters

Published On
Jun 07, 2016

Editor's Pick

Having last month used Top Cat in an ad about mortgages, U.K. bank Halifax has collaborated with Warner Bros. once again, this time to feature Flintstones in a spot about switching banks.

The second ad in the campaign, by Adam&Eve/DDB, sees Fred and Wilma walk into a Halifax branch and interact with a real-life manager as they explain why they want to switch from their Bedrock bank.

One again, directorial duo Dom&Nic at Outsider (who are known for their work on videos such as The Chemical Brothers' Wide Open) worked with the Mill's VFX team to integrate the iconic animated characters into a live action setting, and recreate them authentically as close to the original as possible. The team worked closely with Warner Bros. Consumer Products to get the character designs as accurate as possible, combining modern techniques with more traditional methods. To give it a classic aged look, the Mill team also hand animated and color graded the entire end sequence, where we see Fred with his new shoes taking Wilma home, followed by Dino.

Credits

Date
Jun 07, 2016
Agency:
Adam & Eve/DDB-London
Brand:
Halifax
Client:
Halifax
Head of Marketing:
Tim Male
Chief Creative Officer:
Ben Priest
Executive Creative Director:
Rick Brim
Executive Creative Director:
Ben Tollett
Copywriter:
Jonathan John
Art Director:
David Mackersey
Agency Producer:
Suzy MacGregor
Creative Planner:
David Golding
Creative Planner:
Michelle Gilson
Creative Planner:
John Blight
Business Director:
Charlotte Wolfenden
Account Director:
Chloe Harding
Account Manager:
Leah Stolerman
Designer/Typographer:
Luke Ridgeway
Media Agency:
Greenhouse GroupM
Media Planner:
Jonathan Hill
Production Company:
Outsider
Producer:
John Madsen
Director:
Dom and Nic
Director, Photography:
Tom Townsend
Editing Company:
Work
Editor:
Art
Post Production:
The Mill
Post Producer:
Alex Fitzgerald
Visual Effects Supervisor:
Neil Davies
Audio Post Production:
750 MPH
Soundtrack name and composer:
Flintstones theme
Recording:
Silverscreen Recording

Need a credit fix? Contact the Creativity Editors

Project Type