Halifax remakes 'Ghostbusters' in its latest banking mash-up

More clever craft to sell financial services, via Adam&Eve/DDB

Published On
Aug 13, 2018

Editor's Pick

U.K. bank Halifax is back with yet another mash-up of a classic film into financial advice--this time taking on the 1984 classic "Ghostbusters."

Previous spots in the campaign by Adam&Eve/DDB saw the brand make the leap from cartoons like The Flintstones into live action, or dive into the world of "The Wizard of Oz." The "Ghostbusters" mash-up is similar to the latter, in that the Halifax bank employee steps straight into a scene from the film, walking between Harold Ramis and Dan Aykroyd and getting slimed by the "slimer" ghost. He quips that he prefers no contact; the ad promotes the bank's contactless payment cards.

Once again, the craft is great--even if we guess diehard "Ghostbusters" aficionados (some of whom objected to the recent all-female remake) might hate it.

Credits

Date
Aug 13, 2018
Film IP, Talent & Music Clearance:
Greenlight
Engineer:
Sam Ashwell
Audio Post Production:
750MPH
Colorist:
David Ludlam
Compositor:
Ed Poulson
Lead Compositor:
Andrew Wood
Creative Director:
Andrew Wood
Producer:
Imogen Pai
Executive Producer:
Alex Fitzgerald
Post Production:
The Mill
Editor:
Leo King
Edit House:
Stitch Editing
Production Designer:
Olly Williams
Director of Photography:
Ray Coates
Production Manager:
Harriet Staples
Producer:
Simon Monhemius
Director:
Declan Lowney
Production Company:
Another Film Company
Media Planner:
James Beesley
Media Planner:
Divine Noelie
Media Planner:
Dan Renirie
Media Agency:
Greenhouse GroupM
Designer/Typographer:
Olly Watts
Account Manager:
Rosa Aaronovitch
Account Manager:
Ross Keane
Account Director:
Sam Geuter
Managing Partner:
Mike Stern
CEO:
Mat Goff
Planner:
John Blight
Planner:
Henry Kozak
Planner:
David Golding
Agency Producer:
Jimena Seoane
Creative Director:
Paul Angus
Creative Director:
Ted Heath
Chief Creative Officer:
Richard Brim
Group Executive Creative Director:
Ben Tollett
Senior Marketing Manager:
Jen Jordan
Head of Marketing:
Tim Male
Agency:
Adam & Eve/DDB-London
Brand:
Halifax

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Project Type