Getting locked out spells doggie disaster without a Duracell battery
Latest funny spot centers on a guy stuck in his hallway
May 21, 2018
What's the worst that could happen if you're temporarily locked out of your apartment? It could be a small inconvenience--or it could spell disaster, as Duracell imagines in its latest humorous spot from the ongoing "Trust is Power" campaign out of Wieden & Kennedy New York.
In it, our hero can't get in because the batteries on his "smart lock" have failed. Not only does he have to contend with the fact that his small dog is going nuts inside and tearing up the furniture, he also has to deal with a creepy neighbor, maniac super and sex-mad lady across the hallway while waiting to get in.
Directed by Arts and Sciences Matt Aselton, it's another good addition to a consistently funny campaign that has now been running since January 2017.