Getting locked out spells doggie disaster without a Duracell battery

Latest funny spot centers on a guy stuck in his hallway

Published On
May 21, 2018

Editor's Pick

What's the worst that could happen if you're temporarily locked out of your apartment? It could be a small inconvenience--or it could spell disaster, as Duracell imagines in its latest humorous spot from the ongoing "Trust is Power" campaign out of Wieden & Kennedy New York.

In it, our hero can't get in because the batteries on his "smart lock" have failed. Not only does he have to contend with the fact that his small dog is going nuts inside and tearing up the furniture, he also has to deal with a creepy neighbor, maniac super and sex-mad lady across the hallway while waiting to get in.

Directed by Arts and Sciences Matt Aselton, it's another good addition to a consistently funny campaign that has now been running since January 2017.


May 21, 2018
Brand :
Agency :
Wieden & Kennedy - New York
Executive Creative Director :
Karl Lieberman
Creative Director :
Eric Helin
Creative Director :
Stuart Jennings
Copywriter :
Howard Finkelstein
Art Director :
Grant Mason
Head of Integrated Production :
Nick Setounski
Executive Producer :
Alison Hill
Producer :
Alexey Novikov
Director, Brand Strategy :
Dan Hill
Brand Strategist :
Rachel Yoes
Account Director :
Mike Welch
Management Supervisor :
Meghan Mullen
Account Executive :
Jamie Robinson
Comms Planner :
Stuart Augustine
Business Affairs :
Michael Moronez
Project Manager :
Ava Rant
Traffic Manager :
Sonia Bisono
Traffic Manager :
Tina Wyatt
Production Company :
Arts & Sciences
Local Service Company :
Director :
Matt Aselton
Managing Director :
Mal Ward
Executive Producer :
Marc Marrie
Head of Production :
Christa Skotland
Producer :
Zoe Odlum
Local Producer :
Ian Webb
Editorial Company :
Arcade Edit
Editor :
Dave Anderson
Cutting Assistant :
Samuel Barden
Executive Producer :
Sila Soyer
Producer :
Fanny Cruz
Visual Effects Company :
Executive Producer :
Sarah Hiddlestone
Producer :
Lily Tilton
Visual Effects Shoot Supervisor :
Matt Pascuzzi
2D Lead Artist :
Liz Yang
2D Artist :
Jose Arauz
2D Artist :
Zavier Mojica
Coordinator :
Aaron Batista
Telecine Company :
Colorist :
Tom Poole
Producer :
Alexandra Lubrano
Mix Company :
Sonic Union
Mixer :
Steve Rosen
Producer :
Pat Sullivan

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