Getting locked out spells doggie disaster without a Duracell battery
Latest funny spot centers on a guy stuck in his hallway
Editor's Pick
What's the worst that could happen if you're temporarily locked out of your apartment? It could be a small inconvenience--or it could spell disaster, as Duracell imagines in its latest humorous spot from the ongoing "Trust is Power" campaign out of Wieden & Kennedy New York.
In it, our hero can't get in because the batteries on his "smart lock" have failed. Not only does he have to contend with the fact that his small dog is going nuts inside and tearing up the furniture, he also has to deal with a creepy neighbor, maniac super and sex-mad lady across the hallway while waiting to get in.
Directed by Arts and Sciences Matt Aselton, it's another good addition to a consistently funny campaign that has now been running since January 2017.
Credits
- Date
- May 21, 2018
- Brand :
- Duracell
- Agency :
- Wieden & Kennedy - New York
- Executive Creative Director :
- Karl Lieberman
- Creative Director :
- Eric Helin
- Creative Director :
- Stuart Jennings
- Copywriter :
- Howard Finkelstein
- Art Director :
- Grant Mason
- Head of Integrated Production :
- Nick Setounski
- Executive Producer :
- Alison Hill
- Producer :
- Alexey Novikov
- Director, Brand Strategy :
- Dan Hill
- Brand Strategist :
- Rachel Yoes
- Account Director :
- Mike Welch
- Management Supervisor :
- Meghan Mullen
- Account Executive :
- Jamie Robinson
- Comms Planner :
- Stuart Augustine
- Business Affairs :
- Michael Moronez
- Project Manager :
- Ava Rant
- Traffic Manager :
- Sonia Bisono
- Traffic Manager :
- Tina Wyatt
- Production Company :
- Arts & Sciences
- Local Service Company :
- Suneeva
- Director :
- Matt Aselton
- Managing Director :
- Mal Ward
- Executive Producer :
- Marc Marrie
- Head of Production :
- Christa Skotland
- Producer :
- Zoe Odlum
- Local Producer :
- Ian Webb
- Editorial Company :
- Arcade Edit
- Editor :
- Dave Anderson
- Cutting Assistant :
- Samuel Barden
- Executive Producer :
- Sila Soyer
- Producer :
- Fanny Cruz
- Visual Effects Company :
- Framestore
- Executive Producer :
- Sarah Hiddlestone
- Producer :
- Lily Tilton
- Visual Effects Shoot Supervisor :
- Matt Pascuzzi
- 2D Lead Artist :
- Liz Yang
- 2D Artist :
- Jose Arauz
- 2D Artist :
- Zavier Mojica
- Coordinator :
- Aaron Batista
- Telecine Company :
- Company3
- Colorist :
- Tom Poole
- Producer :
- Alexandra Lubrano
- Mix Company :
- Sonic Union
- Mixer :
- Steve Rosen
- Producer :
- Pat Sullivan
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