Travel Channel : Hand-Lettered Travelers
Never mind The Accidental Tourist; DavidandGoliath is making a quite deliberate effort to put armchair global trekkers in the thick of the travel action, even if it requires a quite deliberate reading effort. "In relaunching t
Published On
May 11, 2006
Editor's Pick
Never mind The Accidental Tourist; DavidandGoliath is making a quite deliberate effort to put armchair global trekkers in the thick of the travel action, even if it requires a quite deliberate reading effort. "In relaunching the Travel Channel network, we wanted to create a print campaign that felt experiential," explain ACDs Ben Purcell and Simon Tuplin. "By forming the copy in the shape of a person, this campaign invites viewers to join in and take part in unique travel experiences. Whether it
Credits
- Date
- May 12, 2006
- Illustrator :
- Mark Allen
- Photographer :
- David Alan Harvey
- Art Buyer :
- Barb Sanson
- Art Director :
- Ron Tapia
- Copywriter :
- Kristen Landgrebe
- Copywriter :
- James King
- Associate Creative Director :
- Simon Tuplin
- Associate Creative Director :
- Ben Purcell
- Chief Creative Officer :
- David Angelo
- Client :
- Travel Channel
- Agency :
- David & Goliath
- Brand :
- Travel Channel
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Project Type
