This 'Handmade' Clock Makes Beautiful Craft Out of Every Minute of the Day
Dentsu Made Intricate Film for Japanese Stationery Brand Hitoki in 24 Hour Cut
By
Alexandra Jardine
Published On
Aug 09, 2017
Editor's Pick
A new film from Japanese stationery brand Hitoki brings to life the value of handcraft by creating an entirely handmade clock -- out of unexpected materials.
Created by agency Dentsu, the film uses different combinations of small items to express all 1,440 minutes in a 24-hour day. They range from tiny cream pastries to flowers, spoons, confetti, sprinkles, water-pistols, sunglasses and even a cat, all of which come together to create a unique series of hour and minute hands.
The agency used more than 30,000 items to make these intricate visuals, cut together in a single film 24-hour cut. You can see a real-time version of the clock at the project website.
Credits
- Date
- Aug 09, 2017
- Agency :
- Dentsu-Tokyo
- Brand :
- Hitoki
- Client :
- Hitoki
- Creative Director :
- Yuto Ogawa
- Art Director :
- Ryosuke Miyashita
- Art Director :
- Minami Sakagawa
- Copywriter :
- Yuto Ogawa
- Copywriter :
- Mai Iwaana
- Director :
- Makoto Kubota
- PR Planner :
- Michiru Muraki
- PR Planner :
- Asako Fujimagari
- Creative Director :
- Yuto Ogawa
- Art Director :
- Ryosuke Miyashita
- Art Director :
- Minami Sakagawa
- Copywriter :
- Yuto Ogawa
- Copywriter :
- Mai Iwaana
- Director :
- Makoto Kubota
- PR Planner :
- Michiru Muraki
- PR Planner :
- Asako Fujimagari
- Account Executive :
- Tomoyasu Katagai
- Account Executive :
- Wenni Shao
- Producer :
- Kota Endo
- Producer :
- Taro Mikami
- Camera Operator :
- Yutaro Tagawa
- Art Management :
- Kenichi Sasaki
- Art Management :
- Miyuki Nagao
- Music :
- Satoshi Yoshitake
- Project Manager :
- Yasutaka Kubota
- Project Manager :
- Masashi Narita
- Web Director :
- Yasuyuki Matsumaru
- Technical Director :
- Motokazu Furukawa
- Programmer :
- Motokazu Furukawa
- Web Director :
- Miki Shirokura
- Web Designer :
- Miki Shirokura
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Project Type