This 'Handmade' Clock Makes Beautiful Craft Out of Every Minute of the Day
Dentsu Made Intricate Film for Japanese Stationery Brand Hitoki in 24 Hour Cut
Aug 09, 2017
A new film from Japanese stationery brand Hitoki brings to life the value of handcraft by creating an entirely handmade clock -- out of unexpected materials.
Created by agency Dentsu, the film uses different combinations of small items to express all 1,440 minutes in a 24-hour day. They range from tiny cream pastries to flowers, spoons, confetti, sprinkles, water-pistols, sunglasses and even a cat, all of which come together to create a unique series of hour and minute hands.
The agency used more than 30,000 items to make these intricate visuals, cut together in a single film 24-hour cut. You can see a real-time version of the clock at the project website.