Predatory Penises Personify Street Harassment in This Very NSFW PSA
Spot by TBWA/Paris Promotes Mobile App HandsAway
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It's the kind of thing that could give you nightmares. In this French ad for Hands Away, an app that women can use to protect themselves against harassment, a bunch of penises wriggle out of pants and set out on their own in the most predatory way imaginable.
The spot, by TBWA/Paris, is based on stories by real-life women relating how they've been harrassed on the street. Alongside their narration, we see the animated penises moving through bars, clubs and along the street in packs, eventually chasing a terrified-looking dog.
The app itself has a tracking system that allows users to alert a community of "Street Angels" in case of danger, whether you are the victim or just a witness. Through its community of users, women can share their own testimonials of harassment and also comfort victims.
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Credits
- Date
- Jan 26, 2018
- Brand :
- Hands Away
- Client :
- Hands Away
- Agency :
- TBWA-Paris
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