An engineer's hands show off what the company's accomplished over the last 65 years.
Jun 25, 2013
Wieden + Kennedy London and Honda UK remind us of the company'sÂ engineering accomplishments with thisÂ series of idents created for UK Channel 4's Documentaries sponsorship. In the videos, an engineer's handsÂ convert one famous Honda innovation into anotherÂ with the curiosity and playfulness of a child handlingÂ modeling clay but also the expertise and ease of a magician. Here, a nut becomes a supercub, in another,Â Jazz seats morph into a HondaJet. Yet a third showsÂ the NSX Concept becomes a solar car.Â These 5 to 15 second clips were precursors to the newly released 2-minuteÂ brand film.