Honda : Hands

An engineer's hands show off what the company's accomplished over the last 65 years.

Published On
Jul 02, 2013

Editor's Pick

Wieden + Kennedy London and Honda UK remind us of the company's engineering accomplishments with this series of idents created for UK Channel 4's Documentaries sponsorship. In the videos, an engineer's hands convert one famous Honda innovation into another with the curiosity and playfulness of a child handling modeling clay but also the expertise and ease of a magician. Here, a nut becomes a supercub, in another, Jazz seats morph into a HondaJet. Yet a third shows the NSX Concept becomes a solar car. These 5 to 15 second clips were precursors to the newly released 2-minute brand film.

Credits

Date
Jul 03, 2013
Brand :
Honda
Client :
Honda
Agency :
Wieden & Kennedy-London
Creative Director :
Tony Davidson
Creative Director :
Kim Papworth
Copywriter :
Chris Lapham
Art Director :
Aaron McGurk
Producer :
James Guy
Executive Creative Director :
Tony Davidson
Executive Creative Director :
Kim Papworth
Production Company :
Nexus
Director :
Smith & Foulkes
Executive Creative Director :
Chris O'Reilly
Producer :
Tracey Cooper
Production Assistant :
Fernanda Garcia Lopez
Director, Photography :
Clive Norman
Editorial Company :
Trim Editing
Editor :
Paul Hardcastle
Editor :
David Slade
Visual Effects Company :
Nexus Productions & Analog
Visual Effects Supervisor :
Mike Merron
Visual Effects Supervisor :
David Walker
3D Artist :
Simon Reeves
3D Artist :
Tim Woods
3D Artist :
Arvid Niklasson
3D Artist :
Todd Daniele
Animator :
Chris Bacon
Animator :
Sabrina Lecordier
Animator :
Eoin Couglan
Animator :
Dominic Griffiths
Animator :
Stuart Doig
3D Artist :
Stuart Turnbull
Rigger :
Mark Tsang
Modeler :
Wayne Kresil
Modeler :
Dan Osbourne
Modeler :
Alex Stratulat
Modeler :
Jay Harwood
Modeler :
Florent Rousseau
Compositing Supervisor :
Fabio Zaveti
Senior Compositor :
Jaume Arteman
Compositor :
Nicole Hekel
Junior Compositor :
Sabrina Rivolta
Junior Compositor :
Andre Dias
Visual Effects Editor :
Pete Baxter
Grade :
Gabriele Peloso
Effects Technical Director :
Matt Chandler
Technical Director :
Anthony Arnoux
Visual Effects Producer :
Mike Turoff
Music and Sound Company :
Factory & Siren
Sound Designer :
Anthony Moore
Producer :
Sean Atherton

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Project Type