HP Technology Helps a Girl Honor Her Grandmother in an Unusual Way

The Brand Enables Touching Tribute to a Beloved Family Member

Published On
Aug 15, 2017

Editor's Pick

A young woman uses technology to help her remember her grandmother in a unique way in a new spot from HP.

Directed by Chelsea Pictures' Peyton Wilson for BBDO San Francisco, the spot opens with the girl being handed a box of her grandma's things, presumably after her recent death. She finds a handwritten note to herself signed "Love, Grandma" and uses her HP laptop to trace and copy the handwriting. She then asks an artist to design a tattoo of the signature as a tribute to her beloved grandparent. (The idea is reminiscent of a recent Mother's Day spot from American Greetings, in which a daughter gets a tattoo as a reminder of her dead mother).

The ad is part of HP's global "Reinvent Your Story" campaign, which focuses on how technology can bring people together and has included a spot about two musician brothers by AMV BBDO in the U.K.


Aug 15, 2017
Brand :
Client :
Agency :
BBDO-San Francisco
Production Company :
Director :
Peyton Wilson
Owner/President :
Lisa Mehling
Vice President, Executive Producer :
Pat McGoldrick
Producer :
Maeliosa Tiernan
Production Manager :
Gabrielle Greig
Director, Photography :
Tami Reiker
Editorial :
Lost Planet
Editor :
Andrea Macarthur
Executive Producer :
Gary Ward
Producer :
Tim Kirkpatrick
Executive Vice President, Chief Creative Officer :
Matt Miller
Vice President/Creative Director :
Page Kishiyama
Senior Producer :
Chris Allen
Creative Director :
Alex Stainton
Creative Director :
Jakub Szymanski
Creative Director :
Kate Catalinac
Creative Director :
Timothy White
Global Head of Marketing :
Alex Craddock
Head of Global Marketing :
Matt Cowling
Global Consumer PC Marketing Manager :
Liz Merrilees Emlay
Global Integrated Marketing Manager :
Melissa Barroso

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