American Cancer Society : Happy Birthday Usher Remix

Bieber and Usher

Published On
Mar 01, 2011

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Usher joins Justin Bieber in a remix of his Happy Birthday commercial in this latest viral from the American Cancer Society, released in time for Bieber's 17th birthday.

The American Cancer Society and the Martin Agency wanted to thank him for his contribution to last September's ad, which became a viral hit.

Yesterday morning (March 1st) Usher wished Bieber 'Happy Birthday' by posting the re-mix music video on Facebook and Twitter. Next, Bieber responded by re-posting the video and thanking Usher and the American Cancer Society. In total, the video went out to over 45 million Usher and Bieber fans and received over 40,000 Facebook 'likes' in the first five hours.

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Credits

Date
Mar 02, 2011
Brand :
American Cancer Society
Client :
American Cancer Society
Agency :
The Martin Agency
Chief Creative Officer :
John Norman
Group Creative Director :
Joe Alexander
Copywriter :
Neel Williams
Art Director :
D'Arcy O'Neil
Executive Agency Producer :
Molly Souter
Agency Producer :
Samantha Tucker
Agency Talent Supervisor :
Leslie Griles
Music Production Facility :
Agent Jackson
Music Production :
Mysto & Pizzi
Music Production :
Adam Weber
Audio Post Company :
Stadiumred
Mixing Engineer :
Claude Zdanow
Director, Photography and Visual Effects :
Arnold Aldridge
Editorial Company :
PS 260
Executive Producer :
Zarina Mak
Producer :
Laura Lamb Patterson
Editor :
Robert Ryang
Assistant Editor :
Rex Lowry
Assistant Editor :
Colin Edelman
Director :
Joe Alexander
Production Company :
Trademark Films
Director, Photography :
Jeanne Lipsey
Producer :
Mark Myers
Production Company :
Humble Films
Producer :
Eric Berkowitz
Director, Photography :
Aaron Phillips
Graphics and Animation :
ilovedust
Creative Director :
Ingi Erlingsson

Need a credit fix? Contact the Creativity Editors

Project Type
Viral / Guerrilla
Tags
Charity

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