Mother London let loose one hundred cats into IKEA's store in its U.K. Wembley store for its new integrated campaign for the retailer, "Happy Inside." The effort includes this spot showing cats getting cozy with IKEA goods, as well as a soon to launch Facebook contest, created out of Cake, in which visitors will have to guess which furniture attracted the most kitties, in order to win those pieces.

According to Mother CD Feh Tarty, the idea behind the campaign was that cats tend to live their lives as they wish, in pursuit of their own comfort and happiness, so what better vehicle to show which furniture makes you "happy inside."