Mitchum : Hardest Working ________ In America

Mitchum offers sweat equity

Published On
May 16, 2010

Editor's Pick

Director Brett Ratner's eponymous agency and CAA Marketing have launched an integrated campaign on behalf of hard working anti-perspirant Mitchum to find The Hardest Working (insert job title here) in America.

The agencies teamed with directors Albert Maysles and Casey Niestat to create a series of films highlighting hard-working Americans from various vocations. The films will appear online at the site, on TV and in live screenings.

Viewers can compete for the title of hardest working person by submitting films, building social media fan pages, even offering promotional merchandise, and contestants can check on the intensity of their work ethic via a hardest working iPhone app.

The winner receives $100,000 and other Mitchum-themed goodies.


May 17, 2010
Client :
Client :
Agency :
Brett Ratner Brands
Agency :
Chief Creative Officer :
Jae Goodman
Creative Director :
Ned McNeilage
Creative Director :
John Kaplan
Creative :
Ben James
Creative :
Todd Hunter
Content Manager :
Jay Brooker
Content Manager :
Arrow Kruse
Production Company :
HSI Productions
Production Company :
Maysles Films
Executive Producer :
Rebecca Skinner
Director :
Albert Maysles
Director :
Casey Neistat
Producer :
Bradley Kaplan
Editorial House :
Editor :
Brad Waskewich
Telecine :
Company 3
Colorist :
Stefan Sonnenfeld
Finishing :
Music :
Duotone Audio
Audio Mix :
Lime Studios
Engineer :
Loren Silber
Agency :

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Project Type