Metal heads bring a delightful twist to Haribo's 'Kids' Voices' campaign

A leather-clad twist on the long-running campaign by Quiet Storm

Published On
Jul 23, 2018

Editor's Pick

Haribo gives its long-running "Kids' Voices" campaign an extra twist in its latest outing.

This time, the childish voices that have brought a hilarious twist to adult scenarios emerge from a bunch of brutish heavy metal rockers, making the contrast between their appearance and voices even more incongruous.

In the 30-second ad, the leather-clad tattooed band comes off stage looking aggressive, but as soon as they tuck into their pack of Haribo Supermix, they start musing on how squishy it is and how it makes you feel super-relaxed. One even strokes another's head before they all have a group hug. The Haribo jingle also gets a rocked-up makeover.

Trevor Robinson of creative agency Quiet Storm directed the spot.

Credits

Date
Jul 23, 2018
Media Planning/Buying:
Mindshare
Director of Photography:
Mike George
Sound Design:
Angell Sound
Post Production:
Quiet Storm
Editor:
David Owen
Producer:
Alex Azis
Director/Production Company:
Trevor Robinson
Agency Producer:
Alex Azis
Account Director:
Miles McWilliam
Copywriter:
Laurence Quinn
Planner:
Jon Howard
Creative Director:
Laurence Quinn
Creative Director:
Trevor Robinson
Brand:
Haribo
Agency:
Quiet Storm

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