Sip Your Latte While Sitting on a Harley-Davidson at the Motorcycle Brand's Coffee Shop

Zulu Alpha Kilo Is Behind the Branded Cafe in Toronto

Published On
Jul 27, 2016

Editor's Pick

Harley-Davidson fans in need of a caffeine fix can now stop into a branded coffee shop that the motorycle brand has opened in Toronto.

"1903: A Harley-Davidson Café," named after the year in which Harley-Davidson was founded, was created by Zulu Alpha Kilo and is adorned with brand memorabilia, as well as some of the brand's newer bikes that customers can sit on for a photo opp. As the brand's dealerships are all outside the city center, the idea is that downtown shoppers can get a taste of what it's like to sit on a Harley.

The cafe is open now through to the end of September. Prior to its launch, it was promoted through social media as well as a series of wild postings that were hung in the surrounding neighbourhood. The posters were printed with a specially crafted ink made from the actual coffee served inside the café, giving them the texture and scent of real coffee.

Credits

Date
Jul 27, 2016
Brand :
Harley-Davidson
Client :
Harley-Davidson
Agency :
Zulu Alpha Kilo
Chief Creative Officer :
Zak Mroueh
Executive Creative Director :
Allen Oke
Art Director :
Noel Fenn
Associate Creative Director :
Noel Fenn
Associate Creative Director/Writer :
Andrew Caie
Design Director :
Ryan Booth
Social :
Curtis Denomme
Social :
George Ault
Social :
Joel Felker
Client :
Anoop Prakash
Client :
Josiane Figueiredo
Client :
Karen Mayberry
Client :
Vesa Mikkola
Client :
Marco Di Giantomasso
Client :
Jayden Rioux
Client :
Catherine O'Brien
Client :
Dan Kerr
Studio Artist :
Kathy Hepinstall
Studio Artist :
Brandon Dyson
Studio Artist :
Ashleigh O'Brien
Studio Artist :
Andrew Martin
Studio Artist :
Amanda Braun
Agency Producer :
Kari Macknight Dearborn
Agency Producer :
Laura Dubcovsky
Agency Producer :
Pam Portsmouth
Account Team :
Kerry McKibbin
Account Team :
Maya Adler
Strategy :
Heidi Philip
Strategy :
Jamie Cuthbertson
Social Strategy :
Sam Kamiel
Photographer :
Michael Headford
Photographer :
Jason Baker
Photographer :
Goldmond Fong
Photographer :
Laura Friedmann
Photographer :
Patrick Nichols
Photographer :
Dan Lim
Sound Recording :
Ian Reynolds
Media Agency :
Jan Kelley
PR :
Melissa Graham
PR :
Sophie Shin
PR :
Dana Frank
Construction :
The Mint Agency
Fabrication :
The Mint Agency
Interior Design :
The Mint Agency
Event Company :
The Mint Agency
Management :
Andrew Gayle
Management :
Jennifer Landgen
Management :
Jon Davine
Interior Design :
Adam Elijah
Lead Fabrication :
Humberto Garcia
Coffee Ink Producer :
Toronto Ink Company
Coffee Ink Producer :
Jason Logan

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Project Type