Harley-Davidson fans in need of a caffeine fix can now stop into a branded coffee shop that the motorycle brand has opened in Toronto.
"1903: A Harley-Davidson CafÃ©," named after the year in which Harley-Davidson was founded, was created by Zulu Alpha Kilo and is adorned with brand memorabilia, as well as some of the brand's newer bikes that customers can sit on for a photo opp. As the brand's dealerships are all outside the city center, the idea is that downtown shoppers can get a taste of what it's like to sit on a Harley.
The cafe is open now through to the end of September. Prior to its launch, it was promoted through social media as well as a series of wild postings that were hung in the surrounding neighbourhood. The posters were printed with a specially crafted ink made from the actual coffee served inside the cafÃ©, giving them the texture and scent of real coffee.