A month after Gillette debuted a controversial spot about male behavior in the #MeToo era, here's another razor brand aiming to highlight a more complicated and sensitive side to the modern man.
U.K. brand Harry's chose the appropriately-named England soccer captain and Tottenham Hotspur striker Harry Kane to front the spot, a stark, black-and-white film that shows him standing atop a goal. In the ad, directed by Caviar's Thomas Ralph, Kane solemnly tell us: "I am not afraid to lead, I am not afraid to be criticized, to ask for help, to tell my daughters I love them. I am not afraid to be myself and if that makes me different, I’ll choose different every time.”
The campaign, by agency Brothers & Sisters, aims to embody "difference, integrity, hard work and determination" and is accompanied by the hashtag #IAmNotAfraid.