England soccer star Harry Kane shows his sensitive side in spot for razor brand

Ad by Brothers & Sisters concentrates on mental health, not shaving

Published On
Feb 26, 2019

Editor's Pick

A month after Gillette debuted a controversial spot about male behavior in the #MeToo era, here's another razor brand aiming to highlight a more complicated and sensitive side to the modern man. 

U.K. brand Harry's chose the appropriately-named England soccer captain and Tottenham Hotspur striker Harry Kane to front the spot, a stark, black-and-white film that shows him standing atop a goal. In the ad, directed by Caviar's Thomas Ralph, Kane solemnly tell us: "I am not afraid to lead, I am not afraid to be criticized, to ask for help, to tell my daughters I love them. I am not afraid to be myself and if that makes me different, I’ll choose different every time.”

The campaign, by agency Brothers & Sisters, aims to embody "difference, integrity, hard work and determination" and is accompanied by the hashtag #IAmNotAfraid.

Credits

Date
Feb 26, 2019
Client:
Harry's
Agency:
Brothers and Sisters-London
Production Company:
Caviar
Director:
Thomas Ralph
Exec Producer:
Sorcha Shepherd
Director of Photography:
Chris Sabogal
Editor:
Jack Singer
Producer:
Neil Cray
Editing:
Stitch
Audio:
Wave
Color:
Time Based Arts
Post House:
Time Based Arts

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