Junk Food Invades Classic War Scenes in Ads for Hasbro's Risk

Hilarious Print Ads Illustrate How the Classic Family Game is Played

Published On
Oct 24, 2013

Editor's Pick

A new kind of invader has entered the world of Hasbro's classic board game Risk: junk food. DDB Paris has created this new series of funny print ads depicting key historical war moments: the Battles of Wagram, Austerlitz, Lutzen and the Campagne de France.

But each also has a goofy twist -- the warriors are chowing down on chips, soda and pizza -- just the thing that happens when you're playing Risk around the family table.

See the other campaign images below.









Credits

Date
Oct 24, 2013
Brand:
Hasbro Risk
Client:
Hasbro Risk
Agency:
DDB-Paris
Copywriter:
Pierre-Antoine Dupin
Art Director:
Frederic Lahache
Agency Producer:
Justine Bruneau
Retoucher:
BePong
3D Artist:
Damien Lemercier
Executive Creative Director/Production:
Alexandre Herve

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Project Type