Havaianas is promising 'more colorful days' to come in this vibrant campaign

The Brazilian flip flop brand accentuates positivity in work by Almap BBDO

Published On
Sep 14, 2020

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Brazil has been having a tough time in 2020 with the coronavirus pandemic, but its homegrown flip flop brand Havaianas is promising "more colorful days to come" in a vibrant new campaign for the country's forthcoming summer. 

The work, by Almap BBDO, includes a TV ad focusing on the "good energy" that comes from Havaianas, with footage of people wearing the products interspersed with colorful artwork by different illustrators, including Niege Borges, Fiedler, Cris Fora de Compasso, Pedro, Pastel & Besouro, Camila Rosa, Herbbbbie and Fernando Molina.  Their work also features in digital ads and out-of-home advertising.

“Positive energy is just what the world needs now. This is what the new campaign is all about. We’re bringing back the good moments to show the positivity that the brand’s flip flops stand for," says Fernando Duarte, who worked on the creative together with Henrique Del Lama.  

Credits

Date
Sep 14, 2020
Client :
Havaianas
Agency :
ALMAP BBDO
CCO :
Luiz Sanches
ECD :
Ricardo Chester
Creative Director :
Fernando Duarte
Creative Director :
Henrique Del Lama
Art Director :
Breno Ribeiro
Copywriter :
Daniell Rezende
Account :
Mariana Silveira
Account :
Warley Vieira
Account :
Mayara Cortez
Account :
Milena Ferezim
Account :
Cairo Ribas
Planning :
João Gabriel Fernandes
Planning :
Mariana Corradi
Planning :
Janaína Agostini
Digital and Content :
Patrícia Colombo
Media :
Daniel Ribeiro
Media :
Júlio Frassei
Media :
Paula Kosugi
Media :
Priscila Sato
Media :
Graziella Silva
Media :
Débora Melo
Media :
Patrícia Menezes
Media :
Gabriela Leopoldino
Media :
Beatriz Souza
Media :
Ingrid Nayra
Business Intelligence :
Gabriela Centurion
Business Intelligence :
Erica Silva
Production :
Vera Jacinto
Production :
Diego Villas Boas
Production :
Aline Silva
Production Company :
Stink Films
Director :
Youth
Sound Production :
Cabaret
Client Approval :
Fernanda Romano
Client Approval :
Fabio Leite
Client Approval :
Mariana Rhormens
Client Approval :
Juliana Spina
Client Approval :
Matheus Gonzalez
Client Approval :
Liliam Rodrigues Siqueira

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