HBO encourages females to be 'troublemakers' in International Women's Day film

Spot showcases network's stars, backed by Nora Ephron speech

Published On
Mar 08, 2019

Editor's Pick

HBO encourages women to “make a little trouble” in its film for International Women’s Day. The spot from HBO Creative Services and Mekanism New York pulls together the network’s female protagonists from shows including "Game of Thrones," "Veep," "Big Littles Lies," and "Westworld," accompanied by late writer and filmmaker Nora Ephron's rousing speech, originally given during 1996 commencement at Wellesley College.

“Whatever you choose, however many roads you travel, I hope you choose not to be a lady,” Ephron reads. “I hope you will find some way to break the rules and make a little trouble out there. And I hope you’ll choose to make some of that trouble on behalf of women.”

Throughout, we see the various women in "un-ladylike," take-charge scenes. “Do you think that I’m ruthless… enough?” Julia Louis-Dreyfus’ Selia Meyer asks in a scene from Veep. Thandie Newton as Maeve Millay on “Westworld” announces, “I found a new voice, and I will use it,” she says, poised to strike with a katana. Ephron herself appears plugging away at her typewriter, in a scene from the HBO documentary, “Everything Is Copy.”

The spot will be running globally HBO, online and across the network’s social channels.

Credits

Date
Mar 08, 2019
Client:
HBO
Agency:
HBO Creative Services
Agency:
Mekanism
Executive Vice President, Consumer Marketing:
Chris Spadaccini
Vice President, Brand & Product Marketing:
Jason Mulderig
Director, Brand & Product Marketing:
Dana Lichtenstein
Brand Marketing Manager:
Matt Bataclan
Brand Marketing Coordinator:
Elizabeth Tillman
Vice President, Creative Services:
Eric Council
Creative Director, Creative Services:
Alyson Bradshaw
Associate Creative Director, Creative Services:
Gwen Sarnoff
Executive Creative Director:
David Horowitz
Senior Art Director:
Katie Bourgeois
Head of Brand Management, East:
Melissa Hill
Brand Director:
Cassie Jackson
Senior Brand Manager:
McKenzie Badger
Senior Project Manager:
Sean Gilleylen

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