HBO encourages females to be 'troublemakers' in International Women's Day film
Spot showcases network's stars, backed by Nora Ephron speech
Editor's Pick
HBO encourages women to “make a little trouble” in its film for International Women’s Day. The spot from HBO Creative Services and Mekanism New York pulls together the network’s female protagonists from shows including "Game of Thrones," "Veep," "Big Littles Lies," and "Westworld," accompanied by late writer and filmmaker Nora Ephron's rousing speech, originally given during 1996 commencement at Wellesley College.
“Whatever you choose, however many roads you travel, I hope you choose not to be a lady,” Ephron reads. “I hope you will find some way to break the rules and make a little trouble out there. And I hope you’ll choose to make some of that trouble on behalf of women.”
Throughout, we see the various women in "un-ladylike," take-charge scenes. “Do you think that I’m ruthless… enough?” Julia Louis-Dreyfus’ Selia Meyer asks in a scene from Veep. Thandie Newton as Maeve Millay on “Westworld” announces, “I found a new voice, and I will use it,” she says, poised to strike with a katana. Ephron herself appears plugging away at her typewriter, in a scene from the HBO documentary, “Everything Is Copy.”
The spot will be running globally HBO, online and across the network’s social channels.
Credits
- Date
- Mar 08, 2019
- Client :
- HBO
- Agency :
- HBO Creative Services
- Agency :
- Mekanism
- Executive Vice President, Consumer Marketing :
- Chris Spadaccini
- Vice President, Brand & Product Marketing :
- Jason Mulderig
- Director, Brand & Product Marketing :
- Dana Lichtenstein
- Brand Marketing Manager :
- Matt Bataclan
- Brand Marketing Coordinator :
- Elizabeth Tillman
- Vice President, Creative Services :
- Eric Council
- Creative Director, Creative Services :
- Alyson Bradshaw
- Associate Creative Director, Creative Services :
- Gwen Sarnoff
- Executive Creative Director :
- David Horowitz
- Senior Art Director :
- Katie Bourgeois
- Head of Brand Management, East :
- Melissa Hill
- Brand Director :
- Cassie Jackson
- Senior Brand Manager :
- McKenzie Badger
- Senior Project Manager :
- Sean Gilleylen
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