HBO : HBO Now - 12 Days of Gifting Day 2 - Entourage

Because Who Wouldn't Want a Vampire in a Pear Tree?

Published On
Dec 08, 2015

Editor's Pick

HBO all-stars are banding together to perform a unique rendition of the classic holiday tune "The 12 Days of Christmas" in a fun social campaign promoting the broadcaster's streaming service HBO Now.

Yesterday the brand debuted on social channels a video starring "Game of Thrones" actor Liam Cunningham (Davos Seaworth) "singing" the first day of the carol, with a GoT-themed twist. Today, a second video broke featuring "Entourage" actor Rex Lee. Upcoming films will include stars from "Girls," "The Wire," "Curb Your Enthusiasm," "True Blood" and "Veep" and will run through December 18.

The effort advertises 12 Day sof HBONow, a promotion that allows HBO customers to gift their friends and family free streaming access to the pilot episodes of 12 popular HBO shows. For the finale, which will feature "True Blood" actress Kristin Bauer van Straten, fans will have the opportunity to help craft the final day's lyrics via True Blood's Facebook and Twitter accounts.


Dec 08, 2015
Brand :
Client :
Agency :
Chief Creative Officer :
Pierre Lipton
Group Creative Director :
Michael Nuzzo
Creative Director :
Adam Gloo
Creative Director :
Emily Sander
Art Director :
Michael Dooley
Art Director :
John Ta
Motion Designer :
Kadeem Dick
Group Account Director :
Josh Lenze
Associate Director :
Audri Nakamura
Senior Producer :
Halley Hopkins
Senior Strategist :
Darren Wong
Social Publicist :
Alden Millar
Social Publicist :
Marty Zelenko
Executive Vice President, Consumer Marketing :
Chris Spadaccini
Vice President, Consumer Marketing :
Jason Mulderig
Consumer Marketing Director :
Dana Lichtenstein
Associate Manager of Consumer Marketing :
Kate Cohen
Director, CRM and Retention Marketing :
Christa Patrylak
Manager, CRM and Retention Marketing :
Valentina Monte
Digital Production Director :
Sean Gardner
Senior Producer :
Sohyung Kang
Producer :
Emily Donahue
Creative Director, Consumer Marketing :
Catherine Lee

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