Rule Westeros for a Day With This Fun Uber and HBO Promotion

Game of Thrones Fans Take Photos on the Iron Throne for HBO Streaming Service Promotion

Published On
Apr 17, 2015

Editor's Pick

Everyone wants a chance to rule Westeros. Luckily, there's a way to sit on the Iron Throne without any gore or backstabbing involved.

In a promotion for its new stand-alone streaming service, HBO Now, HBO teamed up with Uber on this fun idea that allows fans to take a picture on the iconic throne. From April 16-17 between 11 a.m. to 5 p.m., viewers who happen to be between 14th Street and 59th Street in New York City can enter the promo code ThroneRides into Uber to order a pedicab outfitted with a throne. It will then pedal over to them to provide a photo opp with a throne -- unfortunately, rides weren't part of the service.

Credits

Date
Apr 17, 2015
Brand:
HBO Now/Uber
Client:
HBO Now/Uber

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Project Type