'Game of Thrones' Fan Tweets Are Turned into a Digital Iron Throne

360i and HBO Build an Interactive Experience

Published On
Apr 17, 2014

Editor's Pick

Since the fourth-season premiere of Game of Thrones on HBO, the channel has encouraged the use of hashtag #TakeTheThrone. Now, via agency 360i, it uses viewers tweets (six million people saw a GoT-related tweet during the premiere) and turns them into a digital Iron Throne. The throne is made out of the letters of words from fans' social media claims, much like the 1,000 surrendered swords of the real Iron Throne. The Throne is a 3D interactive model that can be explored.

Also, use the hashtag on Twitter, Facebook or Instagram and you might win a trip to San Diego this July to sit on the real Iron Throne at Comic-Con.

Credits

Date
Apr 17, 2014
Brand:
HBO
Client:
HBO
Agency:
360i
Chief Creative Officer:
Adam Kerj
Associate Creative Director:
Adam Gloo
Associate Creative Director:
Nick Panayotopoulos
Designer:
Isaac Trujillo
Influencer Marketing:
Emily Garvey
Influencer Marketing:
Alden Millar
Strategist:
Caroline Tseng
Producer:
Lauren Dobkin
Creative Technologist:
Layne Harris
User Experience:
Jesse Shaver
Production Company:
Pet Gorilla
Executive Producer:
Dominic Bernacchi
Creative Director:
Luc Schurgers
Group Creative Director:
Michael Nuzzo

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Project Type