Aspirin : Headache Lights

Commuting is such a headache.

Published On
Nov 30, 2011

Editor's Pick

BBDO made uses of brake lights on the back of buses to exaggerate the pain caused by headaches in an outdoor campaign for Aspirin. When the buses braked, the lights lit up to highlight the throbbing pain. A particularly meaningful message for those whose headaches are brought on by commuting.

Credits

Date
Nov 30, 2011
Brand:
Aspirin
Client:
Aspirin
Agency:
BBDO-Toronto
Senior Vice President/Executive Creative Director:
Carlos Moreno
Senior Vice President/Executive Creative Director:
Peter Ignazi
Art Director:
Jonathan Guy
Copywriter:
Frank Macera
Vice President/Account Director:
Steve Groh
Account Supervisor:
Nevena Djordjevic
Production:
SGL Communications
Client:
Bayer

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Project Type