A Long Haul Flight Is Hellish Without Duracell Batteries for Your Headphones

Prettybird Duo Tim & Eric Helm Latest 'Trust is Power' Spot

Published On
Feb 07, 2018

Editor's Pick

Duracell continues its "Trust is Power" campaign out of Wieden & Kennedy New York with another funny spot, this time set on a long haul plane journey.

Directed by Prettybird duo Tim & Eric, the spot imagines what would happen if our heroine didn't have a trusted battery for her noise-cancelling headphones on the flight. She might have to put up with the annoying kid next to her, the over-chatty flight attendant, crying babies and a nervous-looking passenger singing "Lady in Red" to herself. We've all been there. Or, she might have a Duracell battery and be able to block out all the noise. (Considering it's a great ad for noise-cancelling headphones as well, perhaps this is a missed opportunity to have teamed up with a headphone brand?)


Feb 07, 2018
Brand :
Client :
Executive Creative Director :
Karl Lieberman
Creative Director :
Eric Helin
Creative Director :
Gary Van Dzura
Copywriter :
Howard Finkelstein
Art Director :
Grant Mason
Head of Integrated Production :
Nick Setounski
Executive Producer :
Alison Hill
Director, Brand Strategy :
Dan Hill
Account Director :
Mike Welch
Management Supervisor :
Meghan Mullen
Account Executive :
Jamie Robinson
Brand Strategist :
Cristina Pansolini
Social Strategist :
Liz Lightbody
Comms Planner :
Stuart Augustine
Business Affairs :
Michael Moronez
Project Manager :
Ava Rant
Traffic Manager :
Andy Hume
Traffic Manager :
Sonia Bisono
Production Company :
Director :
Tim & Eric
Co-Founder :
Kerstin Emhoff
Executive Producer :
Kerstin Emhoff
Head of Production :
Earl McDaniel
Line Producer :
Bridgette Pugh
Editorial Company :
Mack Cut
Editor :
Ian Mackenzie
Executive Producer :
Gina Pagano
Cutting Assistant :
Mike Leuis
Visual Effects Company :
Flame Artist :
Jimmy Hayhow
Flame Assistant :
Kaitlyn Jackson
Telecine Company :
Colorist :
Tom Poole
Mix Company :
Sonic Union
Mixer :
Steve Rosen
Licensed Track :
"Lady in Red"
Sound Designer :
Brian Emrich
Agency :
Wieden & Kennedy - New York

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