Duracell continues its "Trust is Power" campaign out of Wieden & Kennedy New York with another funny spot, this time set on a long haul plane journey.
Directed by Prettybird duo Tim & Eric, the spot imagines what would happen if our heroine didn't have a trusted battery for her noise-cancelling headphones on the flight. She might have to put up with the annoying kid next to her, the over-chatty flight attendant, crying babies and a nervous-looking passenger singing "Lady in Red" to herself. We've all been there. Or, she might have a Duracell battery and be able to block out all the noise. (Considering it's a great ad for noise-cancelling headphones as well, perhaps this is a missed opportunity to have teamed up with a headphone brand?)