Health by Habit Launches in the US With Gen-Z Focused Campaign

Health by Habit is vitamins made simple and self-care made routine. By starting with specific goals in mind and tailoring products to those goals, Health by Habit seeks to change the way people think about supplements and how they incorporate them into their daily lives. Designed to be simple, effective and accessible to all, the brand is a cult favorite in its native New Zealand, but needed to make a splash with their US launch.

Kingsland collaborated with Health by Habit to identify the themes that would resonate with a US audience (energy, immunity, stress management and hair, nails & skin), and to activate talent that could represent each value proposition.