This Elevator is More Work Than You Expected, Thanks to Coca Cola

SCPF Barcelona Shames Elevator-Takers

Published On
Aug 16, 2013

Editor's Pick

Coke encourages healthy living in this stunt by SCPF Barcelona that turned an elevator into something much more likely to raise your heart rate, improve lung capacity and increase your stamina.

Credits

Date
Aug 16, 2013
Brand:
Coca-Cola
Client:
Coca-Cola
Agency:
SCPF-Barcelona
Executive Creative Director/Production:
Toni Segarra
Executive Creative Director/Production:
David Caballero
Creative Director:
Pipo Virgos
Creative Director:
Paco Badia
Copywriter:
Dalmau Oliveras
Art Director:
Joan Ot
Copywriter:
Irene Vidal

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Project Type