Norwegian Red Cross : Hearing Test

Using a hearing test as a distress signal, Norway agency Try Advertising developed a minimal, yet effective site for Oslo Health and Norwegian Red Cross that depends on tone versus texture and implores visitors to donate or volunteer.&nb

Published On
Mar 05, 2008

Editor's Pick

Using a hearing test as a distress signal, Norway agency Try Advertising developed a minimal, yet effective site for Oslo Health and Norwegian Red Cross that depends on tone versus texture and implores visitors to donate or volunteer. 

Best observed and listened to with headphones, the test veers from simple tones to a child's voice, which quickly becomes the obvious message of the campaign: to join the Red Cross and/or send funds to help children who lack the nurturing of an adult. After the quick test is administered, one can click from a few options and help the cause.

 

Credits

Date
Mar 05, 2008
Client :
Norwegian Red Cross
Agency :
Try Advertising
Art Director :
Kristin Sauge
Copywriter :
Jrgen Bhle Bakke
Mac Designer :
Thomas Brthen
Flash Artist :
Simen Brekken
Designer :
Vegard Bjrlykke
Production Manager :
Annette Werner
Back-End :
Anders fsdahl
Production Company :
Apt Oslo
Sound Director :
Stig og Stein
Sound Director/Music :
Odd Magnus Williamson
Mixer :
Hans Kristian Heide
Brand :
Norwegian Red Cross

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