Heart Rescue Project : Save-a-Life-Simulator Online Experience

How to save a life.

Published On
Apr 25, 2012

Editor's Pick

The Medtronic Foundation's Heart Rescue Project worked with Colle+McEvoy to create the Save a Life Simulator in a bid to educate people about what to do when they witness a sudden cardiac arrest. An immersive online experience, the site puts the viewer in the shoes of an everyday mall-goer who witnesses a man collapsing. At each stage of the narrative it presents the viewer with a series of choices, which will determine whether or not he survives, educating them on the proper way to respond.

A corresponding PSA titled 'All Alone' dramatically shows what can happen to a SCA victim if bystanders don't do anything, and drives viewers to the online experience.

Credits

Date
Apr 25, 2012
Brand:
Heart Rescue Project
Client:
Heart Rescue Project
Agency:
Colle & McVoy-Minneapolis
Chief Creative Officer:
Mike Caguin
Executive Creative Director/Production:
Eric Husband
Creative Technology Director:
Jeffery Bennett
Art Director:
Derek Till
Copywriter:
Lee Kimball
Producer:
John Borchardt
Director:
Mike Nelesen
Production Company:
Drive Thru
Editor:
Charley Schwartz
Editor:
Schnitt Edit
Audio Producer:
Todd Syring
Audio Producer:
Syring Music

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