Heart & Stroke Foundation : Last 10 Years

What will you choose?

Published On
Feb 06, 2013

Editor's Pick

Canada's Heart & Stroke Foundation, which in the past has used zombies to teach us about CPR and given death a real evil personality is back with Lowe Roche Toronto for an emotional appeal. Using split-screen, the film shows two possible ways the last 10 years of your life could go. Especially evocative is the final scene, showing the wife of the protagonist in tears on the right, and content on the left.

Credits

Date
Feb 06, 2013
Brand:
Heart & Stroke Foundation
Client:
Heart & Stroke Foundation
Agency:
Lowe Roche-Toronto
Creative Director:
Sean Ohlenkamp
Associate Creative Director:
JP Gravina
Associate Creative Director:
Simon Craig
Agency Producer:
Sandy Cole
Director:
The Dempseys
Production Company:
OPC
Director, Photography:
John Houtman
Executive Producer:
Harland Weiss
Executive Producer:
Donovan Boden
Line Producer:
Kelly King
Editorial House:
Rooster Post
Editor:
Mick Griffin
Assistant Editor:
Jesse Unruh
Visual Effects:
Track & Field
Visual Effects:
Ernie Mordak
Music:
Vapor Music

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Project Type