Milwaukee's Best : The Heartbreaker Series
What is it about Milwaukee, bargain beer and cheesecake? Lo these many years ago, Old Milwaukee created quite a politically incorrect fuss with the infamous Swedish Bikini Team, which, at the time, was considered by many to be the advertising pinnacl
Published On
Jul 21, 2005

Editor's Pick
What is it about Milwaukee, bargain beer and cheesecake? Lo these many years ago, Old Milwaukee created quite a politically incorrect fuss with the infamous Swedish Bikini Team, which, at the time, was considered by many to be the advertising pinnacle of grautitous male ogling. Now a new generation of fratboy has Miller's Milwaukee's Best to cater to its ogling needs with a retro-flavored Playboy-style homage from none other than Mother's New York office. In the interests of maximum oglement, we're leading with what we consider to be the raciest of these images, but we have to wonder: what's up with the girl in the camo gear, who's standing in what seems to be a corral, with duck decoys, a duck call, binocs and no gun (see the PDF)? Does she kill birds with her body? The Mother creative team has a simple answer: "Don
Credits
- Date
- Jul 21, 2005
- Client :
- Milwaukee's Best
- Creative Director :
- Linus Karlsson
- Creative Director :
- Paul Malmstrom
- Art Director :
- Rob Baird
- Copywriter :
- Dave Clark
- Copywriter :
- Ann Lieberman
- Art Buyer :
- Karla Olmedo
- Photographer :
- Peter Gehrke
- Copywriter :
- Allon Tatarka
- Agency :
- Mother-New York
- Brand :
- Milwaukee's Best
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Project Type