Songwriter Hamilton Leithauser turned to Austin agency Preacher for the music video for his new record "Heartstruck (Wild Hunger) (feat. Angel Olsen)," and the result is a gorgeous modern-day piece of Americana: a tale of heartbreak, set in the wide-open landscapes of the Texan desert and a small town.
The film was directed by Simonites and depicts the musucian leaving a burning model of a heart in the desert and walking with his guitar to the town of Marfa, Texas, past a series of different women wearing identical pink scarves. After performing in a bar, he returns to the desert again, taking another heart motif.
Rob Baird, Preacher's chief creative officer, explains: "Hamilton is such an incredibly talented songwriter and storyteller that we worked closely with him to craft a visual story that tackles the feelings of heartbreak and longing, the ghosts of lost love that haunt us all at some point in our lives. Hamilton's character in the video is one we all can relate to, and the desert landscape and western town really helped amplify the isolation that comes marching behind a broken heart."
He adds: "We wanted to use a few symbols throughout--the car, the pink scarf, the burning heart--as constant reminders, the things that you project your feelings upon that you can't help but notice every time they pass. Most importantly, we really wanted to craft an ending that leaves the viewer with a bit of despair themselves, knowing that this isn't an A-to-B story, but a circular one. Nothing gets resolved, nothing really gets easier, but you've got to keep going. It's hard, but beautiful in it's own way."
It's just the latest example of agency talent bringing their expertise to music videos. Previously, Wieden+Kennedy creatives Max Stinson and Erik Fahrenkopf were behind this riveting clip for Portugal, while their former colleague, Craig Allen, co-founder of Austin-based Callen, directed this fantastic color-as-you-go interactive music video for Real Estate.