Moms Talk FOMO, Swiping Right and Twerking in Hefty Social Spots

Campaign for Party Cups Borrows Teen Party Animals' Lingo

Published On
Apr 17, 2015

Editor's Pick

Hefty transposes the lingo of hard-partying teens and twenty-somethings into the mouths of moms in a series of fun social spots from Havas Chicago, featured on the brand's Facebook page. The ads, promoting Hefty's crack-resistant party cups, sees the mothers recounting last night's partying, with talk of FOMO, foam parties, swiping right and twerking as they fold laundry, unpack groceries and sip coffee. Some neat copywriting -- and acting -- here.

Credits

Date
Apr 17, 2015
Agency:
Havas-Chicago
Brand:
Hefty
Client:
Hefty
Chief Creative Director:
Jason Peterson
Group Creative Director:
Ecole Weinstein
Creative Director:
Shelby Georgis
Copywriter:
Matt Bush
Copywriter:
Kristi Lira
Art Director:
Katie Rogers
Co-Head of Production:
Dave Evans
Production Company:
One Thousand Percent
Director:
Antonio Santos
Director:
Phil Pinto
Producer:
Kris Rey-Talley
Producer:
John Condne
Executive Producer:
Lauren Shawe
Producer:
Jordan Sider
Producer:
Kara Weinert
Post Production:
Studio 6 Chicago
Editor:
Steven Mach
Editor:
Kelsey Moher
Audio Engineer:
CRC
Audio Engineer:
Mark Ruff
Color Grading:
Studio 6 New York
CG/Graphics:
Feral/Jon Gallo

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