From photobombing cats to poor Wi-Fi, Heineken documents the perils of video calls

Latest lockdown spot was filmed in isolation by Smuggler DOPs, who doubled as talent alongside their roommates and family

Published On
May 05, 2020

Editor's Pick

Now that video call drinking parties are the only way to consume alcohol with your friends, some of the perils of screen socializing are becoming clear—the subject of Heineken's latest ad.

Having urged us to "socialize responsibly" in its first coronavirus spot last month, agency Publicis now moves on to what this actually entails, including dodgy W-Fi connections, trying to grab your phone and your drink at the same time, being photobombed by your cat or your phone running out of battery mid-call.  It ends with the words: "It's not the best get-together, but it's the best way to get together."

The spot was all filmed in isolation by cinematographers via production company Smuggler. The shooters themselves, their housemates and family all filled in as "actors." Director Chris Smith, whose work includes "Tiger King" and "Fyre Festival" helmed the spot from his home in L.A. The music is a cover of David Lee Roth’s version “That’s life”, recorded by Sizzer in Amsterdam.

Credits

Date
May 05, 2020
Client :
Heineken
Agency :
Publicis-Italy
Sr. Director Global Heineken® Brand :
Bram Westenbrink
Global Integrated Communication & CMI Manager :
Daniela Iebba
Communication Manager Heineken® Brand :
Brogan Simpson
Global Chief Creative Officer Publicis WW :
Bruno Bertelli
Chief Creative Officer Publicis Italy :
Cristiana Boccassini
Global Executive Creative Director :
Luissandro Del Gobbo
Global Executive Creative Director :
Mihnea Gheorghiu
Creative Director :
Eoin Sherry
Associate Creative Director :
Arthur Amorim
Associate Creative Director :
Dan Arango
Global Strategy Director :
James Moore
Head TV Production :
Francesca Zazzera
Producer :
Beatrice Pepe
Worldwide Account Director :
David Pagnoni
Account Director :
Codruta Arbore
Production Company :
Smuggler
Director :
Chris Smith
Director of Photography :
Jack Harrison
Director of Photography :
Emily Jane Robinson
Director of Photography :
Rina Yang
Director of Photography :
Adric Watson
Director of Photography :
Duncan Smith
Director of Photography :
Olan Collardy
Director of Photography :
Tim Tregoning
Executive Producer :
Sara Wallace
Producer :
Kate Noble
Editor :
Stuart Greenwald
Digital Contents Editor :
Alessandro Belotti
Post Production Company :
Prodigious
Music :
Sizzer

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