Heineken : Heineken Social Tree behind the Scenes

Christmas tree meets the social network.

Published On
Dec 20, 2011

Editor's Pick

Even Christmas trees are getting the Facebook treatment this year. Singapore's Clarke Quay is the venue for what Heineken and its agency, Iris Worldwide, claim is the 'most social Christmas tree ever created'. The Heineken Super Social Christmas Tree is a digital art installation over 11 meters tall and stacked with 48 LCD screens. Consumers add their own photos, friends and custom messages via a Facebook App , incorporating animation and music if they want, and it will all be displayed on the tree from 17th-26th of December.