Heineken's "Legends" Campaign Takes Creative Effectiveness Grand Prix

A legendary night out.

Published On
May 26, 2011

Editor's Pick

Heineken introduces a new 'legendary' guy in this spot from the team at Wieden + Kennedy that brought you The Entrance. This time, the guy goes on a date, to the soundtrack of Bollywood number Jaan Pehechaan Ho. And it's every bit as cool as you might expect.

The "Legends" campaign has already been awarded in the film category at Cannes previously but this year continues to rack up the bling winning this year's Creative Effectiveness Grand Prix., which is open to previous winners at Cannes. (link to crossposted story)

For more of the goings on at Cannes, tune into Creativity's Cannes Central.

Credits

Date
May 26, 2011
Brand:
Heineken
Client:
Heineken
Agency:
Wieden & Kennedy-Amsterdam
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Art Director:
Alvaro Sotomayor
Copywriter:
Roger Hoard
Broadcast Director:
Erik Verheijen
Agency Producer:
Tony Stearns
Agency Producer:
Niko Koot
Creative Planner:
Stuart Parkinson
Creative Planner:
Martin Weigel
Project Manager:
Sharon Kwiatkowski
Production Company:
Sonny
Director:
Fredrik Bond
Director, Photography:
Mattias Montero
Producer:
Alicia Bernard
Executive Producer:
Helen Kenny
Editing Company:
Marshall Street Editors
Editor:
Tim Thorton-Allan
Audio Post:
Grand Central
Sound Designer/Mixer:
Raja Sehgal
Artist:
Mohammed Rafi
Artist:
Jaan Pehechaan Ho
Music Company:
Agoraphone
Music Supervisor:
Beth Urdang
Post Production:
The Mill
Flame Artist:
Jay Bandlish
3D:
David Lawson
Telecine:
Adam Scott
Producer:
Paul Schleicher

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Project Type
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