As parties resume, Heineken says don't mix up your beer bottles
Tom Kuntz directs light-hearted spot from Publicis that actually has a serious point
Editor's Pick
Heineken has been doing a good job of chronicling the different stages of the pandemic when it comes to consuming beer, from the perils of Zoom parties to the awkwardness of social distancing in bars, and trying to keep going during endless lockdowns. Now, there's another issue to grapple with as home parties gradually resume in some countries—making sure not to share your drinks (and thus, your germs).
The latest global spot from Publicis Italy takes a light-hearted look at people getting their beer bottles mixed up with each other at a house party. The spot depicts the confusion that arises since everyone's drinking identical green bottles of Heineken's brew. It then goes to to show what people will do to ensure they keep track of their own, such as labeling it, or using their scrunchie to customize.The fun ad, directed by MJZ's Tom Kuntz, has a serious point; "if you have drinks together, keep them apart."
In other words, we still need to "socialize responsibly," and be vigilant about hygiene as we come out of the pandemic. (It's a different approach to the one taken by Pepsi in its post-pandemic ad from VaynerMedia recently; where we saw several examples of people sharing drinks, heralding the world returning to normalcy.)
Credits
- Date
- May 24, 2021
- Client :
- Heineken
- Agency :
- Publicis-Italy
- Director Global Heineken® Communication & Innovation Global Commerce :
- Els Dijkhuizen
- Communication Manager Heineken® Global Commerce :
- Obabiyi Fagade
- Heineken® Trade Marketing Manager Europe :
- Tatiana Fedotova
- Senior Brand Design Manager :
- Caroline van Hoff
- Global Chief Creative Officer Publicis WW :
- Bruno Bertelli
- Chief Creative Officer Publicis Italy :
- Cristiana Boccassini
- Global Executive Creative Director :
- Mihnea Gheorghiu
- Global Creative Director :
- Eoin Sherry
- Global Creative Director :
- Sandra Bold
- Creative Supervisor :
- Marie Poumeyrol
- Copywriter :
- Pamela Bianda
- Art Director :
- Marina Perta
- Junior Art Director :
- Luca Villa
- Global Strategy Director :
- James Moore
- Head TV Production :
- Francesca Zazzera
- TV Producer :
- Sanam Bartoletti
- Post Producer :
- Sabrina Sanfratello
- Global Client Service Director :
- Eleni Charakleia
- Group Account Director :
- Elianne Vermeulen
- Account Director :
- Francesca Baldrighi
- Account Supervisor :
- Jan Wojtkowski
- Production Company :
- MJZ
- Director :
- Tom Kuntz
- DOP :
- Andre Chemetoff
- Executive Producer :
- Helen Kenny
- Producer :
- Shirley O’Connor
- Editor :
- Russel Icke
- Editor :
- Fabrizio Squeo
- Post Production Company :
- MPC
- Colorist :
- Jean Clement Souret
- Executive Producer :
- Dafydd Upsdell
- Post Producer :
- Solomon Tiigah
- Post Producer :
- Edward Taylor
- Post Producer :
- Sandra Eklund
- Sound Engineer :
- Raj Sehgal
- Sound Engineer :
- Grand Central Recording Studios
- Music Supervision :
- Sizzer
- Music Supervision :
- Nitzan Hoffman
Need a credit fix? Contact the Creativity Editors
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