As parties resume, Heineken says don't mix up your beer bottles

Tom Kuntz directs light-hearted spot from Publicis that actually has a serious point

Published On
May 24, 2021

Editor's Pick

Heineken has been doing a good job of chronicling the different stages of the pandemic when it comes to consuming beer, from the perils of Zoom parties to the awkwardness of social distancing in bars, and trying to keep going during endless lockdowns. Now, there's another issue to grapple with as home parties gradually resume in some countries—making sure not to share your drinks (and thus, your germs).

The latest global spot from Publicis Italy takes a light-hearted look at people getting their beer bottles mixed up with each other at a house party. The spot depicts the confusion that arises since everyone's drinking identical green bottles of Heineken's brew. It then goes to to show what people will do to ensure they keep track of their own, such as labeling it, or using their scrunchie to customize.The fun ad, directed by MJZ's Tom Kuntz, has a serious point; "if you have drinks together, keep them apart."

In other words, we still need to "socialize responsibly," and be vigilant about hygiene as we come out of the pandemic. (It's a different approach to the one taken by Pepsi in its post-pandemic ad from VaynerMedia recently; where we saw several examples of people sharing drinks, heralding the world returning to normalcy.)

Credits

Date
May 24, 2021
Client :
Heineken
Agency :
Publicis-Italy
Director Global Heineken® Communication & Innovation Global Commerce :
Els Dijkhuizen
Communication Manager Heineken® Global Commerce :
Obabiyi Fagade
Heineken® Trade Marketing Manager Europe :
Tatiana Fedotova
Senior Brand Design Manager :
Caroline van Hoff
Global Chief Creative Officer Publicis WW :
Bruno Bertelli
Chief Creative Officer Publicis Italy :
Cristiana Boccassini
Global Executive Creative Director :
Mihnea Gheorghiu
Global Creative Director :
Eoin Sherry
Global Creative Director :
Sandra Bold
Creative Supervisor :
Marie Poumeyrol
Copywriter :
Pamela Bianda
Art Director :
Marina Perta
Junior Art Director :
Luca Villa
Global Strategy Director :
James Moore
Head TV Production :
Francesca Zazzera
TV Producer :
Sanam Bartoletti
Post Producer :
Sabrina Sanfratello
Global Client Service Director :
Eleni Charakleia
Group Account Director :
Elianne Vermeulen
Account Director :
Francesca Baldrighi
Account Supervisor :
Jan Wojtkowski
Production Company :
MJZ
Director :
Tom Kuntz
DOP :
Andre Chemetoff
Executive Producer :
Helen Kenny
Producer :
Shirley O’Connor
Editor :
Russel Icke
Editor :
Fabrizio Squeo
Post Production Company :
MPC
Colorist :
Jean Clement Souret
Executive Producer :
Dafydd Upsdell
Post Producer :
Solomon Tiigah
Post Producer :
Edward Taylor
Post Producer :
Sandra Eklund
Sound Engineer :
Raj Sehgal
Sound Engineer :
Grand Central Recording Studios
Music Supervision :
Sizzer
Music Supervision :
Nitzan Hoffman

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