Heineken Singapore : The Passport

A journey on nothing but Heineken and wits.

Published On
Sep 11, 2012

Editor's Pick

Heineken Singapore is sending one backpacker on a challenge - to travel from Mongolia to Thailand, a distance of 5187km, using Heineken bottles in place of money. His journey, created by Iris Singapore, will be documented on a Facebook page, The Passport, where traveler Justin's adventures can be seen in a series of YouTube videos. He's allowed to hand out bottles of Heineken in exchange for help on his way (and presumably the fact that he's being followed by a film crew doesn't hinder things, either). Consumers are encouraged to share the content to earn points, giving them the chance to their own trip to musical festival Sensation Taiwan.

Credits

Date
Sep 11, 2012
Brand:
Heineken Singapore
Client:
Heineken Singapore

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Project Type