Heineken Aims to Please Both Men and Women in This Soccer Stunt With a Twist

Stunt Offers Three Guys a Special Chance to Watch UEFA Champions League Final

Published On
Jun 07, 2016

Editor's Pick

In this stunt from Brazil, Heieneken seemingly generously offers to take three guys to a special party to watch the UEFA Champions League soccer final, and at the same time send their girlfriends to a spa for the weekend.

So far, so obvious, but watch out for the twist as the campaign dispenses with some well-established cliches. Hungry Man's Caio Rubini and Fabio Pinheiro directed the spot for Publicis Brazil.

Credits

Date
Jun 07, 2016
Agency:
Publicis-Brazil
Brand:
Heineken
Client:
Heineken
Creative Director:
Hugo Rodrigues
Creative Director:
Kevin Zung
Creative Director:
Alexandre (X) Vilela
Art Director:
Henrique Mattos
Art Director:
Ccero Souza
Art Director:
Guto Kono
Copywriter:
Pedro Lazera
Copywriter:
Mariana Albuquerque
Copywriter:
Samuel Normando
Account Management:
Danilo Ken
Account Management:
Daniel Batista
Account Management:
Marina Roge
Creative Planner:
Eduardo Lorenzi
Creative Planner:
Alexandra Varassin
Creative Planner:
Rafael Fiorito
Creative Planner:
Leonardo Andrade
Social Strategist:
Tiago Martinez
Media:
Gracieli Beraldi
Media:
Giuliana Barletta
Media:
Nicolas Lana
Production:
Tato Bono
Production:
Dani Toda
Production Company:
Hungry Man
Film Director:
Caio Rubini
Film Director:
Fabio Pinheiro
Managing Partner:
Alex Mehedff
Executive Producer:
Rodrigo Castello
Executive Producer:
Renata Corra
Line Producer:
Mariana Marinho
Photography Director:
Felipe Meneghel
Post Production Supervisor:
Rodrigo Oliveira
Post Production:
Efecktor
Fitter:
Thiago Ceruti
Color Grading:
Psycho n look
Audio Production:
Jamute
Vice President, Marketing:
Daniela Cachich
Director, Marketing:
Dario Gargiulo
Brand Manager:
Renata Silva
Sponsorship Manager:
João Vitor Ribeiro
Marketing Coordinator:
Ines Costa
Senior Marketing Analyst:
Priscila Fins
Global Creative Director:
Bruno Bertelli

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