Heineken's "Legends" Campaign Takes Creative Effectiveness Grand Prix
A legendary night out.
May 25, 2011
Heineken introduces a new 'legendary' guy in this spot from the team at Wieden + Kennedy that brought you The Entrance. This time, the guy goes on a date, to the soundtrack of Bollywood number Jaan Pehechaan Ho. And it's every bit as cool as you might expect.
The "Legends" campaign has already been awarded in the film category at Cannes previously but this year continues to rack up the bling winning this year's Creative Effectiveness Grand Prix., which is open to previous winners at Cannes. (link to crossposted story)
For more of the goings on at Cannes, tune into Creativity's Cannes Central.