Heinz celebrates 150 years of ketchup with an array of clean plates

Campaign by BBH references some classic movies, too

Published On
Apr 08, 2019

Editor's Pick

Heinz is celebrating its 150th anniversary this year, and to mark it, it's launched a campaign across the U.K., Europe and the Middle East and Africa, referencing people's love for tomato ketchup with a plethora of different plates.

Created by BBH London, it includes an upbeat spot, seen here, directed by Dom & Nic via Outsider, that whirls us through an array of meals and eaters through different decades, with blink-and-you'll miss them film references to the likes of "When Harry Met Sally." In all the clips, ketchup plays a part in the plate being cleared. The music track is “I Like It,” a 1960’s novelty song by the comedy duo Mike and Bernie Winters.

As well as the TV ad the wider campaign includes a print and OOH campaign shot by Gareth Morgan. This includes more than 30 executions of single empty plates, from the metal dishes of the 1800s all the way through to the minimalist plates of today. The campaign will also run on social, digital and video-on-demand, as well as an out-of-home takeover of the BFI IMAX Cinema in London’s South Bank.

Credits

Date
Apr 08, 2019
Client:
Heinz
Agency:
BBH-London
EMEA Marketing Vice President:
Victoria Sjardin
EMEA Marketing Director:
Kiki Jin
EMEA Senior Brand Manager:
Andrea Egido
BBH Chief Creative Officer:
Ian Heartfield
BBH Associate Creative Director:
David Lasar
BBH Associate Creative Director:
Thibault Michal
BBH Creative Director:
Nick Kidney
BBH Creative Director:
Kevin Stark
BBH Strategy Director:
Lucian Trestler
BBH Strategist:
Melanie Eckersley
BBH Account Director:
Piers Raffo
BBH Account Manager:
Charlotte Woods
BBH Account Executive:
Adam Smith
BBH Music Supervisor:
Julz Baldwin
Music Supervision:
The Most Radicalist Black Sheep Music
Record Label:
Trunk records in arrangement with Woodwork Music
Hogarth Group Account Director:
Natalie Jalie
Hogarth Senior Account Manager::
Giulia Razza
Hogarth Producer:
Manuela Franzini
Hogarth Assistant Producer:
Cameron Simpson
Production Company:
Outsider
Director:
Dom & Nic
Executive Producer:
Richard Packer
Producer:
John Madsen
Director of Photography:
Tom Townend
Post Production:
The Mill
Post Production:
Gramercy Park Studios
Editing House:
Final Cut
Editor:
Ed Cheeseman
Sound:
Toby Griffin
Hogarth Producer:
Jacqui Dixon
Hogarth Producer:
Gregg Smyth
Photographer:
Gareth Morgans

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Project Type