Heinz is celebrating its 150th anniversary this year, and to mark it, it's launched a campaign across the U.K., Europe and the Middle East and Africa, referencing people's love for tomato ketchup with a plethora of different plates.
Created by BBH London, it includes an upbeat spot, seen here, directed by Dom & Nic via Outsider, that whirls us through an array of meals and eaters through different decades, with blink-and-you'll miss them film references to the likes of "When Harry Met Sally." In all the clips, ketchup plays a part in the plate being cleared. The music track is “I Like It,” a 1960’s novelty song by the comedy duo Mike and Bernie Winters.
As well as the TV ad the wider campaign includes a print and OOH campaign shot by Gareth Morgan. This includes more than 30 executions of single empty plates, from the metal dishes of the 1800s all the way through to the minimalist plates of today. The campaign will also run on social, digital and video-on-demand, as well as an out-of-home takeover of the BFI IMAX Cinema in London’s South Bank.