Heinz invited people to design their own crazy dream burger, and then chefs made them
Campaign from Brazil gave ketchup fans a template on Instagram
May 28, 2020
Heinz has been keeping ketchup fans entertained in Brazil during quarantine with a campaign that invited them to create the wildest burgers of their dreams. Then, it had chefs make them.
The #MakingArtWithHeinz campaign, via agency Africa, put a burger template on Instagram and let fans color fill them in however they liked (they were encouraged to come up with "the craziest burger you can think of"). They could then post their creations tagging Heinz Brazil. Heinz selected the best designs and asked chefs from burger restaurants to create them, before sending them to the creators' homes together with a side of ketchup.
The brand's other creative endeavors during the pandemic have seen it create a 570 piece jigsaw puzzle, together with agency Rethink, with all the pieces in Heinz red.