Heinz invited people to design their own crazy dream burger, and then chefs made them

Campaign from Brazil gave ketchup fans a template on Instagram

Published On
May 28, 2020

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Heinz has been keeping ketchup fans entertained in Brazil during quarantine with a campaign that invited them to create the wildest burgers of their dreams. Then, it had chefs make them.

The #MakingArtWithHeinz campaign, via agency Africa, put a burger template on Instagram and let fans color fill them in however they liked (they were encouraged to come up with "the craziest burger you can think of"). They could then post their creations tagging Heinz Brazil. Heinz selected the best designs and asked chefs from burger restaurants to create them, before sending them to the creators' homes together with a side of ketchup. 

The brand's other creative endeavors during the pandemic have seen it create a 570 piece jigsaw puzzle, together with agency Rethink, with all the pieces in Heinz red. 


May 28, 2020
Client :
Agency :
Sergio Gordilho
Executive Creative Director :
Matias Menendez
Associate Creative Director :
Alexandre Giampaoli
Creative :
Joao Corazza
Creative :
Bruno Reis
Digital Strategy :
Carol Patrocinio
Account Management :
Carolina Boccia
Account Management :
Ana Carolina Santos
Account Management :
Barbara Sarquis
Account Management :
Leticia Fiaschi
Account Management :
Elias Gait
Media :
Rodrigo Famelli
Media :
Tony Arbex
Media :
Bruno Simoes
Media :
Silvio Serpico
Media :
Gabriel Codina
Planning :
Aldo Pini
Planning :
Mariana Muller
Community Manager :
Carolina Camila dos Santos
Sound Design :
Audio Ink
Musical Producer :
Filipe Derado
Client Approval :
Cecilia Alexandre
Client Approval :
Raquel Buono
Client Approval :
Zeina Bakri

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