Heinz : Talk to the Plant

Swedish firm Daddy has launched a live broadcast experiment in a new site for Heinz. Dubbed "Talk to the Plant," the site lets visitors type in words of encouragement which will be played through voice synthesis to p

Published On
Nov 17, 2008

Editor's Pick

Swedish firm Daddy has launched a live broadcast experiment in a new site for Heinz.

Dubbed "Talk to the Plant," the site lets visitors type in words of encouragement which will be played through voice synthesis to plants that are housed in a Swedish lab. Inspired by the stat that 75% of plant owners talk to their plants, Daddy's goal is to determine if they grow better with human interaction. The site also features a blog and provides info on Heinz's ketchup-growing methods.

Credits

Date
Nov 17, 2008
Client:
Heinz
Agency:
Daddy
Creative Director:
Bjrn Hglund
Copywriter:
Anders Gustafsson
Art Director:
Jonas Hedeback
Designer:
Anders Johansson
Technical Director:
Per Rundgren
Senior Developer:
Stefan Hlln
Motion Designer:
Erik Sterner
Flash Animator:
Malin Ekman
Technical Advisor:
Mikael Emptiger
Production Company:
Bombay Works
Brand:
Heinz

Need a credit fix? Contact the Creativity Editors

Project Type