Hellmann's Will Tweet You Recipes Featuring Contents of Your Fridge

Ogilvy Brazil's New Campaign Aids Clueless Cooks

Published On
Jun 11, 2014

Editor's Pick

Hellmann's and Ogilvy Brazil previously surprised customers at the grocery checkout line with an innovative campaign that treated shoppers to recipes using their purchases--printed on their receipts. The pair team up again on another cool effort, Recitweet, which provides instant meal ideas for people who don't know what to do with the contents of their fridges. By tweeting their ingredients with the hashtag #preparaprami (prepare for me in Portuguese), Hellmann's will tweet back at them a recipe using those foods.

Credits

Date
Jun 11, 2014
Brand:
Hellmann's
Client:
Hellmann's
Agency:
Ogilvy & Mather-Brazil
Vice President/Creative Director:
Anselmo Ramos
Executive Creative Director:
Roberto Fernandez
Executive Creative Director:
Paco Conde
Creative Director:
Rafael Donato
Art Director:
Giovanni Muratori
Copywriter:
Rainor Marinho
Copywriter:
Victor Breda
Head of Digital:
Daniel Tartaro
Operations Director:
Rodrigo Baroni
Project Manager:
Wagner Gomes
Project Manager:
Denise Aya Kotsubo
Project Manager:
Eduardo Rocha
Project Manager:
Juscelino Vieira
Technology Director:
Luiz E. F. Tenorio
Technology Director:
Juscelino Vieira
Programmer:
Julio Melo
Programmer:
Jameson Oliveira
Programmer:
Julliano Goncalves
Content Manager:
Isabelle De Paula Lima
Content Manager:
Karina Peron
Planning:
Antonio Ferreira Filho
Planning:
Mollie Hill
Planning:
Renato Migrone
Client Services:
Priscilla Telles
Client Services:
Vania Sao Jose
Client Services:
Luiza Carvalho
Client Services:
Gabriela Hanmal
Client Services:
Marina Damato
RTVC:
Fabiano Beraldo
RTVC:
Andrea Consoleto
RTVC:
Juliana Henriques
Production Company:
Dogs Can Fly
Director:
Renato Jabuka
Executive Producer:
Ricardo Whately
Director, Photography:
Ottmar
Sound Studio:
Ysmusic Sound Studio
Advertiser Manager:
Ana Paula Duarte
Advertiser Manager:
Fernando Kahane
Advertiser Manager:
Giovanna Gomes
Advertiser Manager:
Guadalupe Cerezo
Advertiser Manager:
Rebecca Sa
Advertiser Manager:
Thana Uchino

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Project Type