Last year, FCB Brazil and CNA Language school came up with a clever way to teach Brazilians how to speak English by connecting them to seniors in retirement homes. Now, they've found a new way for students to improve their conversational skills by turning them into order clerks for an L.A.-based pizza restaurant.
CNA and FCB teamed up with the Culver City-based Belle Vista Pizzeria and created an app that allowed phone calls to be transferred to CNA students in Brazil, with customers' consent. The longer customers spoke with the students, the bigger the discount they would get on the pies. An extensive chat could even score them a free pizza.