Pizza Is the Key to Learning English in CNA Language School's Latest Stunt
FCB Brazil Conceives Another Smart Way to Help Polish Students' Speaking Skills
Published On
May 28, 2015
Editor's Pick
Last year, FCB Brazil and CNA Language school came up with a clever way to teach Brazilians how to speak English by connecting them to seniors in retirement homes. Now, they've found a new way for students to improve their conversational skills by turning them into order clerks for an L.A.-based pizza restaurant.
CNA and FCB teamed up with the Culver City-based Belle Vista Pizzeria and created an app that allowed phone calls to be transferred to CNA students in Brazil, with customers' consent. The longer customers spoke with the students, the bigger the discount they would get on the pies. An extensive chat could even score them a free pizza.
Credits
- Date
- May 28, 2015
- Client :
- CNA
- Client :
- CNA
- Agency :
- FCB
- Vice President/Creative Director :
- Joanna Monteiro
- Vice President/Creative Director :
- Max Geraldo
- Digital Creative Director :
- Pedro Gravena
- Creative Director :
- Adriano Alarcon
- Creative Director :
- Carlos Schleder
- Copywriter :
- Alessandra Muccillo
- Copywriter :
- Lui Lima
- Art Director :
- Andre Mancini
- Art Director :
- Romulo Caballero
- Creative Technologist :
- Marcio Bueno
- Digital Production :
- Bolha Innovation Studio
- Project Manager :
- Lia DAmico
- Project Manager :
- Suelen Mariano
- Information Technology :
- Gerson Lupatini
- Production Company :
- Crash Of Rhinos
- Director :
- Miguel Thome
- Co-Director :
- Joao Luz
- Photographer :
- Marcos Ribas
- Editor :
- Miguel Thome
- Sound Producer :
- Cabaret
- Sound Editor :
- Guilherme Azem
- Production :
- EAT
- Agency :
- FCB
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