Absolut : Helmut Lang
Austrian-born fashion designer Helmut Lang shows his artistic range in a new site for Absolut created by Swedish agency Great Works. Continuing its "In an Absolut World" campaign, Great Works gives visitors
Published On
Oct 31, 2008
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Austrian-born fashion designer Helmut Lang shows his artistic range in a new site for Absolut created by Swedish agency Great Works.
Continuing its "In an Absolut World" campaign, Great Works gives visitors a full view of Lang's minimal pieces from his "ALLES GLEICH SCHWER" exhibition in Halle, Germany. Art enthusiasts can not only see Lang's abstract installations and canvases in plain sight, but rotate some with a mouse click and click on others to gain a deeper view.
Additionally, you can read a conversation with Lang and download select, individually numbered pieces from the Lang exhibit to your desktop.
Continuing its "In an Absolut World" campaign, Great Works gives visitors a full view of Lang's minimal pieces from his "ALLES GLEICH SCHWER" exhibition in Halle, Germany. Art enthusiasts can not only see Lang's abstract installations and canvases in plain sight, but rotate some with a mouse click and click on others to gain a deeper view.
Additionally, you can read a conversation with Lang and download select, individually numbered pieces from the Lang exhibit to your desktop.
Credits
- Date
- Oct 31, 2008
- Client :
- Absolut
- Agency :
- Great Works
- Creative Director :
- Ted Persson
- Art Director :
- Jacob strm
- Art Director :
- Jakob Nielsen
- Project Manager :
- Jessica Thorelius
- Web Production :
- Acne Digital
- Technical Development :
- Albert Ken
- Brand :
- Absolut
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