Haagen-Dazs : Help The Honey Bees
While ice cream and bees make an unlikely combination, frozen aisle staple Haagen-Dazs is pushing the plight of the erosion of honeybees with a site developed by Goodby and U.K. firm unit9.
Published On
Mar 20, 2008

Editor's Pick
Using a hive as a menu, which can be divided into various sections with a mouseover, the Help the Honeybees site lets you read factoids about the ice cream brand's involvement in the honeybee situation, which essentially breaks down to their pollination of 1/3 of the world's food supply. Additionally, one can click and drag a black and gold-striped bug across a tree-strewn green field to access additional content and stats, which tie into Haagen-Dazs ingredients--about this often overlooked dilemma, which affects the food chain in more ways than one.
Credits
- Date
- Mar 21, 2008
- Client :
- Haagen-Dazs
- Agency :
- Goodby Silverstein & Partners
- Executive Creative Director :
- Jeff Goodby
- Creative Director :
- Margaret Johnson
- Creative Director :
- Jim Elliott
- Interactive Creative Director :
- Keith Anderson
- Art Director :
- Tanner Shea
- Copywriter :
- Andrew Bancroft
- Creative Coordinator :
- Asya Soloian
- Director, Integrated Production :
- Mike Geiger
- Interactive Agency :
- Kelsie Van Deman
- Interactive Production :
- Unit9
- Executive Producer :
- Valentina Culatti Alisi
- Interactive Director :
- Fredrick Avn
- Lead Tech :
- Tony Volpe
- Brand :
- Haagen-Dazs
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