Using a hive as a menu, which can be divided into various sections with a mouseover, the Help the Honeybees site lets you read factoids about the ice cream brand's involvement in the honeybee situation, which essentially breaks down to their pollination of 1/3 of the world's food supply. Additionally, one can click and drag a black and gold-striped bug across a tree-strewn green field to access additional content and stats, which tie into Haagen-Dazs ingredients--about this often overlooked dilemma, which affects the food chain in more ways than one.