Watch Hemingway's Novels Condensed Into 15 Seconds on Instagram
Editor's Pick
How do you interest young people, with their short attention spans and multiple digital devices, in the novels of Ernest Hemingway? That's the challenge faced by the Ernest Hemingway Foundation of Oak Park, Illinois, which is dedicated to promoting the life and work of the American author. The unusual solution: Instagram.
Ogilvy & Mather Chicago and director Eduardo Cintron created three animated films offering 15-second digests of "The Old Man and the Sea" (seen here), "A Farewell to Arms," and "For Whom the Bell Tolls." Each uses a different animation style befitting the novel's setting, plot and characters. The micro-books can be viewed on the Foundation's Instagram feed, and viewers are then encouraged to go away and read the actual books. But be warned -- there are spoilers.
Credits
- Date
- Nov 18, 2014
- Brand :
- The Ernest Hemingway Foundation
- Client :
- The Ernest Hemingway Foundation
- Creative Director :
- Bowen Mendelson
- Producer :
- Lisa Hinrichs
- Account Executive :
- Jane Johnsen
- Set and Puppets :
- Kate Stransky
- Director, Photography :
- Jake Zalutsky
- 2nd Animator :
- Bradley Bischoff
- Editor :
- Clockwork
- Cgi/Vfx Supervisor, Animator, 3D Design :
- Noah Schloss
- Character Modeling :
- Sebastian Szyszka
- Character Rigger :
- Clark Stanton
- Design and Animation :
- Juan Carlos Montes
- Audio Producer :
- Joe Griffin
- Director :
- Eduardo Cintron
- Production Company :
- Deboka Films
- Chief Creative Officer :
- Joe Sciarrotta
- Group Creative Director :
- Chris Turner
- Group Creative Director :
- Dave Metcalf
- Creative Director :
- Andrew Gall
- Associate Creative Director :
- Isaac Pagan
- Copywriter :
- Michael Franklin
- Sound Design :
- David Axelbaum
- Sound Design :
- Airstream Audio
Need a credit fix? Contact the Creativity Editors
Related work

The Ernest Hemingway Foundation: The Ernest Hemingway Foundation: His Greatest Story

The Ernest Hemingway Foundation: The Ernest Hemingway Foundation: Hemingway in 15 Seconds

The Ernest Hemingway Foundation: The Ernest Hemingway Foundation : Hemingway in 15 Seconds: For Whom the Bell Tolls
